by Fred Victor
English is undoubtedly the most common language that contributes significantly to Facebook’s total usage figure – with at least more than half of its 400 million users worldwide, followed by the Spanish (14.9%), French (5.7%), Turkish (5.3%) and Indonesian (5.0%), according to the American-based research company – Inside Facebook Gold™.
Amazingly, Bahasa Indonesia is way ahead of the Chinese crowd that accounted for around 2.3% of the userbase though the recent rapid development of the Internet infrastructure and usage growth in China (384 million users: 2009), and Taiwan (15 million users: 2009) – which contributed 28.7% and 65.9% of its respective national population, the Internet World Stats reported.
The continuous growth of Facebook’s userbase is on-going. With bulk of its daily added new users around the globe, users’ language may become an important feature for marketers working within the diverse cultural and social settings – underpinning the importance of adjusting the site to adapt different localities.
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