Importance of Search Engine Marketing (SEM) – GEC Business Review

By Rachel Wu

Simply having a Website is not really considered a strategic Internet Marketing, that’s not the case!

Anyone can create a search engine friendly website, but not everyone knows how to boost a website profits.

Once you create a website, you need to be prepared for the hyper-competition globally. There are about 113 billion Internet searches in a month; the question – Is your website among the top search results that will reach your target prospects?

Search engine marketing (SEM) is a revolution in the marketing world. A business can market only to people who indicate an interest at a specific topics and at the exact moment that they indicate their interest.

SEM continues to be the significant component of Internet marketing as it offers precise targeting, measurability and tremendous reach.

As search engines such as Google and Bing get more specific on location for better consumer experience, it applies to your business too, and should target on the immediate market at your local community.  You will be astonished to find that there are so many niche markets unexplored with little competition in Google AdWords. Believe it or not?

This is where your opportunity comes in! Tap into the potentials of utilizing your website to achieve a high ROI through implementation of powerful SEM strategies for both the local and international markets.

In brief, there are two core stages for the strategic implementation:

Stage One: Google AdWords

Google AdWords provides you instant top page visibility in search engines. You can start by learning what your customers are looking for and how they are searching for your products or services. Later, you should identify the top 20% keywords that generate 80% of the results. Doesn’t it sound like 20/80?

Stage Two: Search Engine Optimization

You should take these “hyper-responsive keywords” and apply them onto your SEO plan. Make the Web pages ranked page 1 in the natural or organic listing so that you will pay for clicks less in long term.

Let’s have fun with your SEM ;-)