It is proof that Malaysians in fact love bargains, and has the highest proportion of sale seekers among the 51 countries surveyed by The Nielsen Company.
Accordingly, there are more than three quarter (or 78%) of online respondents in Malaysia indicated that they bought items that were on sale in order to save on household expenses.
Conducted between March 23 and April 12 this year, Nielsen's 2011 Global Online Shopping and Saving Strategies Survey polled more than 25,000 Internet respondents in 51 countries throughout the Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.
The survey findings also show that other popular savings strategies used by Malaysians include (1) purchasing large value packs (46%), (2) shopping at value retailers (45%) and (3) using coupons (43%).
IN contrast, one quarter of the respondents said they would make a quick trip to the store to replenish an item they ran out of at home. When a few essential items were missing, 23% of the online consumers would not mind making a quick shopping trip to just pick up a few of them.
Meanwhile, more than three in five (or 62%) respondents said they were likely to take advantage of online shopping only if goods were delivered to their homes.
Picking up online orders inside the store (at 47%), via drive-through (46%) or making a curbside pick-up outside the store (35%), all of which involved traveling, were not vastly preferred.
“Convenience is also highly sought after by most Malaysian consumers after lowest price. Conveniences include nearby locations, easy access once in-store or even easy payment.
“Credible retailers who can offer worry-free or secure online payment channels with delivery may be able to create an alternative shopping experience in terms of convenience to the technology-savvy and dependent consumers,” said Mukund Tripathi (the Nielsen Malaysia Director of retail measurement services).
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