It always begins with knowing your customer closer ... only then you can begin to understand what they want and need.
That’s why SME should do customer service, to stand out. One
of the most important customer service skills that SME can develop is the
ability to understand and effectively respond to the customer’s needs and concerns.
Those days, sales have been perceived to be the most – that to convince customers
to purchase a product or a service.
A good customer service starts from firstly taking the time
to get to know the customers, their situations, their problems and their goals.
Once you have a good handle on what is on their hearts, then you will know what
and how to offer the customers that are attractive and competitive.
Customer satisfaction is actually a marketing term that
measures how your products or services supplied that meet or even surpass a
customer’s expectation. If you are a SME owner, and considering to enhance
customer satisfaction, here are 3 main reasons why SME should do customer
service.
A Point of Differentiation
In a competitive marketplace nowadays where businesses are
competing each other to win customers, customer satisfaction is seen as a key
differentiator. Businesses that succeed in such cut throat situations are those
that make customer satisfaction a key element.
Savings Matters
Being excellent at customer service means you focus on what
your customer wants, this also means that you focus on what they don’t want as
well. SME companies that have cut out the things that their customers do not
care about or even no intention to, have been able to remove those non value-adding
elements, and will be able to put more focus onto the things that really matter.
Word of Mouth Reputation
Word of mouth is a very strong indicator as to
how your company (or brand) is perceived by customers. But there are many useful
values that to ponder such as savings on costs, fast services to meet urgent
needs and many more.
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About GE Consult
Founded since 2003, GE Consult has helped
numerous local SMEs/SMIs in developing their company profiles, business plans,
business proposals etc. assisted clients in securing business deals and
contracts. If you are looking for a winning company profile or any professional
services, please do not hesitate to contact us at (+6017) 330 8077 and/or email
rachel@geconsult.org for further service explanation.
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