Investor-grade business plans & professional company profile services since 2003

GE Consult was established since 2003 in Kuala Lumpur, Malaysia. We are a SME and startup consulting firm that helps small-and-medium enterprises to grow their business through our comprehensive range of business consultancy services. We guide our clients through the creation of investor-grade business plans, top-notch business proposals, marketable franchise plans, professional company profiles, business presentations and other marketing support materials.

At GE Consult, we turn strategies to actions! Find out more about us.

Business Plan

GE Consult has worked with many entrepreneurs and executives in a wide range of industries, and with companies at nearly every stage of development, throughout Asian regions. Our consulting teams have prepared hundreds of business plans for clients seeking various levels of capital (ranging from seed investments, SME loans to multi-millions equity financings) and business expansion plan (such as Franchise, Startup etc.)

Company Profile

A company profile is one of the most important possessions of a company. In fact, it is just like a CV that an employee would present to an employer. The company profile is what states the vision and mission of a particular company, and what the company plans to achieve in the future. This is why a company profile should be top-notch at all times. A business entity that has a professional company profile will stand a better chance of getting more business opportunities in their field of interest. This why a company should pay close attention when designing their profile.

Monday, September 26, 2016

Digital Out-of-Home (DOOH) Advertising to Enhance Customer Experience – GEC Business Review

BY CINDY LIM.

Many of us may be familiar with Out-of-Home (OOH) advertising commonly associated with advertising and marketing, as a medium of communication to outreach broader market and thus increasing brand awareness. Static OOH advertisement formats are indeed classical examples which are screened across physical advertising spaces such as billboards, wall posters, bus stations, railways, urban furniture (benches, news racks etc.), taxi wrapped and more. Just as technology and consumer behaviour have been evolving in unpredictable ways since then, Digital Out-of-Home advertising (DOOH) format has been introduced to create a more personalized and entertaining customer experience especially for the techy customers who are indulged in electronic devices as well as brand managers who are constantly searching better ways to raise brand awareness. According to PQ Media, it suggests DOOH has two major platforms – Digital Place-based Networks (DPN) which deploys screen network to display video and real-time messaging; and Digital Billboards & Signage (DBB), refers to creatively designed layouts shown at a specific location.

Google runs NFC campaign in Australia (Source: NFC World)
 
For instance, in Australia, few state-of-the-art NFC (Near Field Communications) enabled digital billboards have been installed strategically in airports across Australia including Sydney, Melbourne and Brisbane to promote Google Play store, allowing travelers to select, interact with content, pay and download apps directly onto their phones. Such Google’s NFC campaign encouraged more mobile phone users to fully optimize the use of NFC triggered location or scan a QR codes for recruiting more users to download Google Play store. As a result, it allows passengers to download books, music, movies and more before boarding planes.

DOOH Market 2013 (Source: Kinetic Global Digital OOH handbook, 2013/14)
According to Kinetic Global Digital OOH handbook (2013/14), The European and Asia Pacific had contributed 45% and 44% of advertising expenditure (ADEX) in DOOH segment respectively while the remaining was contributed by the American markets. In term of CAGR, The Philippines achieved the highest ADEX among the Asian countries in year 2013, accounted for 67% with PHP519 million spent in DOOH segment followed by Ireland (64%), Switzerland (53%), UK (42%) and France (42%). In addition, a market research conducted by PQ Media in 2014 showed a growth rate of 8.6% in consumer exposure time to DOOH media, indicating optimistic trend, accessibility and receptivity to consumer experience.


DOOH Market Value & CAGR 2013 (Source: GE Consult Asia)


Despite high cost is required to acquire DOOH advance technology, here in GE Consult, we would believe that the NFC-enabled digital billboard is a real life example of how a traditional billboard and technology can work together to foster a closer engagement between brands and consumers, thus enabling them to connect and transact online, instantly.



**About GE Consult
GE Consult is a Malaysian-based SME & Startup consulting firm headquartered in Kuala Lumpur. Since inception in 2003, the company has been pioneering professional business plan and company profile services in Malaysia, and has assisted many local and overseas SMEs, large corporations and government agencies to grow business. For more info, please contact +603 4031 1683 or +6017 330 8077 and/or email info@geconsult.org today.

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