Saturday, April 28, 2012

Top 3 Social Media Tips for Your Startups - GEC Business Review

by Kelvin Wong

If you are currently using Facebook and Twitter, you are then in the social media party. But, there are more to leverage the power of social media than just communicating with your fans within these two social network environments.

Nowadays, many businesses are incorporating social media into their marketing plans, more importantly to their consumer outreach campaigns, and have been witnessing amazing results and marketing insights. Yet, it is the most creative uses of social media that reap the most benefits. Here are three must-have tips you can step out of the box and make the most of your social media campaign.

TIP 1: Get Vertical to Niche
I presume you may already have a blog that talks about what do you do and your industry. Blogs are absolutely fantastic for driving people to your website when people find your posts informative and helpful. Those posts should help your potential customers address a problem to which they are seeking a solution. That is the way wins their heart and ultimately their business.

Let’s take blog concept a step further and start a vertical blog. As a rule of thumb, a vertical is a blog that is related to your industry but niche. For instance, let’s assume that you are a fashion designer and you run a blog about fashion design, you may consider starting a blog on fabric design. Yes, it’s just similar field, but you’ll get more visitors who are looking for fabric design but not necessarily fashion design. In a way, you are actually stealing customers through the back door.

Try sites such as or to create your vertical network.

TIP 2: Use Forums to Engage
There are possibly many potential customers wanting your products or services you offered. But in actual fact, they are doubtful and need answers to reply their curiosity. Business owners would have overlooked the opportunity to engage these potential customers. Thus, forums are great place to get a community involved and explain your expertise.

Let’s forget about just pushing your services to get sales, but be actively present in these forums and genuinely participate. Start interacting with others and being helpful is the best way to establish you or your company as the expert by profession.

Try sites such as or to find anything related to your expertise.

TIP 3: Use Videos to Amuse
Growing your Facebook and Twitter following by giving a bit of personality to your site video is something amusing. For Facebook, you can actually create an alternative landing tab with an embedded video by you that explains what potential fans can expect when they “Like” your page. Broadcast regular live shows from your fan page, and stream it to your Twitter and blog for more synergized exposures.

Try sites such as or to create your very own TV channel.


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