Monday, May 24, 2010

Great Advertising and Promotion Strategies by Having Martha Stewart in Malaysia.

May 24, 2010
by Fred Victor

Great A&P Strategies by Having Martha Stewart in Malaysia.

It’s indeed a compliment to Ministry of Tourism, under Datuk Ng Yen Yen’s administration, those efforts in bringing Martha Stewart – the Guru of Living & Lifestyle and American television reality.

Her presence here will definitely generate a remarkable impact on Malaysia as a tourist place particularly on her current 1.9 million twitter followers together with her several Facebook pages and weblog fans. Further, Stewart was granted an audience with the Raja Permaisuri Agong as well as meeting Datin Seri Rosmah Mansor.

There is undoubtedly no better ways to promote a country as effective as such by having Stewart keeps sharing her awesome experience with her friends and fans internationally via social media mechanisms, television shows etc. More importantly, such A&P effects will definitely larger if successful synergies implementation with a series of tourism related campaigns, events, and other advertising medium.

It’s indeed a compliment to our Ministry of Tourism on such wonderful work. Looking forward to MOT’s continuous efforts in growing Malaysia’s second largest national revenue.

Many thanks to Ministry of Tourism Malaysia!


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