Sunday, March 27, 2011

Top 100 Most Valuable Global Brands 2010


Apparently, technology companies dominate the world. The list of the top 100 most valuable global brands 2010 by Millward Brown shows Google is on top.

The top four places are occupied by technology firms where the top three global players have gained 76 percent of market value.

Samsung took the largest leap, boosting its value to 11.4 million dollar and gaining 80 percent. Millward Brown sees this rise due to Samsung’s new LED-televisions, with which the South Koreans have established themselves in the market. Baidu – the Chinese search engine (gaining 62% to a value of 9.4 million dollar) and MasterCard (plus 57% to 11.7 million dollar).

As the brand analysts stated, brands in established economies are rather being estimated carefully, while brands in growing markets, such as Asia, are valued more enthusiastically. In average, the total value of the top 100 brands has grown 4%. Millward Brown thinks this development is impressive concerning the present economical situation.

The financial sector gained the most during the last year (12%), followed by alcohol companies (10%) and the technology industry (6%). Governments’ interventions and positive company reports in the financial market helped boosting customer confidence, the financial sector stands stronger than the last year.

The car industry had to accept the largest but inevitable set back by losing 15%.  Several brands lost around 22% of their brand equities. According to Millward Brown, the consumers are waiting for stability in this sector. It was not a surprise to the analysts that the brand “Toyota” plunged (a negative 27%) after their several recall campaigns. Porsche, which was involved with the Volkswagen's acquisition plans, lost 31% of its brand value.

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