Monday, April 25, 2011

How to Write a Marketable Company Profile?

by Fred Victor


Frankly, it isn’t as superficial as just gathering company information and shoving substantial list of products and services into an ideal paginated company profile … that’s not the case!

In today’s ultra-competitive business environment, a “marketable company profile” is essential to stand out from the crowd – to help you in securing commercial deals and contracts by effective communicated marketing messages. In sum, a marketable company profile covers both scientific and artistic elements; and all pages are equally important. Let’s explore!

From a scientific perspective on writing a marketable company profile – while preparing it, marketable messages for each section of your company profile should be well-conveyed in a good cascading manner.

From an artistic perspective – such marketable messages should be evenly-plotted and inserted with convincing and meaningful pictures; and your desired company profile’s color should come corresponding to your company’s values and philosophy.

In sum, the NINE (9) recommended critical components in ensuring a winning marketable company profile are listed in the company profile guide hereunder:-

Ideal Pagination
As a general rule of thumb, the ideal pagination for a marketable company profile should come around 16 – 28 pages, including front and back cover. Otherwise, your company profile would look likely either a leaflet or dictionary.

Recommended Cascading
A good cascading flow of your company’s information will not only enhance readers’ reading pleasure, but also help electrifying the presentation of your company profile to the audience particularly during a business presentation. I recommend:-

1. Front Cover
2. CEO Message
3. Table of Content
4. Company Information
5. Company Background
6. Vision Statement
7. Company History / Milestone
8. The Management Team
9. Product / Service Index
10. Product / Service Quality Assurance
11. Research and Development
12. Company Facilities
13. Company Strengths
14. Clientele
15. Happenings (e.g. CSR, ISO, OSHA, training, outings etc.)
16. Back Cover

Convincing and Meaningful Pictures
A picture speaks thousands of words. It’s ideal to insert some meaningful and convincing pictures that associated with the topic of a page – as pictures draw attention, and further explain the meaning of your page.

Persuasive Icons and Tablets
It’s pretty convincing when your company has strong testimonials such as Letter of Award (LA) from large and recognized Corporations and/or Government agencies etc. and/or impressive credit facilities from financial institutions. Thus, you should include such letters and/or certificates in your company profile in an “icon-size” manner rather than the actual A4 size. For instance, you can insert four certificates in a page with an equally small size.

Besides, other icons that represent your company’s credibility such as Good Manufacturing Practice (GMP), ISO related practices such as QMS, EMS etc., industrial awards and recognitions such as Super Brands, MMVB etc. should be inserted – to prove how reliable your company is, instead of just words.

Short Messages, Talk Numbers
It’s just boring! A good company profile should not contain long descriptions as neither the readers nor audience has time to read or listen to such long details. More importantly, your company profile should convey marketable messages especially in “numbers” – in a short and simple language that is easy to understand.

For instance, instead of writing “State-of-the-Art Manufacturing Facilities” as a subtitle; let’s try “Produce 15,000 Metric Ton Daily by State-of-the-Art Manufacturing Facilities”. Read or listen – Produce 15,000 metric ton daily!

Identical Styling
A good company profile should possess a good sense of art and style. Such styling should work unvaryingly in reference to your company philosophy, colour and logo font.

Let’s take a luxury bath tub supplier as an example, the colour of its company profile should be uniformly luxury-oriented e.g. dark brown (as dark colours are always associated with luxury magnificence). Cartoon pictures and drawings shouldn’t be considered, but pictures of hotels, resorts and other luxury interior designs.

Branding is the Key
Your brand is the key, and it’s the name of the game nowadays. Whether you’re putting your company profile in a booklet or PowerPoint format, you should always make your company’s branding together with its slogan visible at all time.

Connect Your Audience
Besides listing your key contacts such as correspondence addresses, Websites, emails and phone numbers; you should indicate your social media networks such as Blog, Facebook, Twitter, YouTube etc. in order to lure your readers and/or audience to visit – with the aim to transform the visitors to followers, and to become loyal customer ultimately.

Presentable by the Presenter
A well-crafted company profile eases presenters’ pain in presenting the company profile to an audience as the messages are short, and pictures help significantly during the presentation.

Let’s assume that you are going to meet a new client to secure a consignment contract, and your company profile has more than 30 pages with lengthy descriptions and “pictureless”. Doesn’t it sound funny to you now?

Put it this way – if we aren’t passionate about the profile, our clients are not going to be!

In sum, the strength of a powerful marketable company profile is that it generates strong impression not only in your customers like suppliers and/or buyers but also your “potential” employees and media agency partners – in a way that leads them to have a well-built confidence and trust in your company vis-à-vis the rest of your brands, products and/or services.


GE Consult is a leading Malaysian-based Company Profile writing expert in Malaysia. Since 2003, GE Consult has helped numerous local SMEs/SMIs in developing their company profiles, and has assisted clients in securing business deals and contracts. If you are looking for a winning company profile write-up service, please do not hesitate to contact Rachel at (+6012) 636 8000 and/or email rachel@geconsultgroup.com for further service explanation.


Related Posts:

33 comments:

  1. I think it’s really good thing to share company information through web blogs and social networking sites. Please suggest me plans to make my company information on first page of search engines like Bing and Google.

    ReplyDelete
    Replies
    1. Testimony on how i got my LOAN from fundingloanplc@yahoo.com ...

      I'm Isabella Tyson from 1910 N Halsted St Unit 3, Chicago IL60614 USA,, i have been searching for a genuine loan company for the past few months and all i got was bunch of scams who made me to trust them and at the end of the day took my money without giving anything in return, all hope was lost i got confused and frustrated, i find it very difficult to feed my family and vowed never to have anything to do with loan companies on net and went to seek of assistance from a very good friend which i explained all my experience regarding online companies with and said he can help me that he knows of a Godsent and well known company called FUNDING CIRCLE PLC, he stated he just got a loan from them although i was still very unsure about this company due to my past experience but i decided to give it a try and did as i was directed by my friend and applied, i never believed but i tried and to my greatest surprise i received my loan in my bank account within 24 hours, i could not believe that i would stand on my feet financially again. I’m glad I took the risk and applied for the loan and today i'm thanking God that such loan companies still exist and promise to share the good news to people who are in need of financial assistance because the rate of scams on net is getting very serious and i don't want people to fall victim when we still have genuine and Godsent lenders.. You can contact this Godsent company using the information as stated and be a partaker of this great testimony.. Email: fundingloanplc@yahoo.com OR Call/Text +14067326622 thanks

      Delete
  2. Great thoughts, is GEC operating in Philippines?

    ReplyDelete
  3. Thanks for sharing.

    Asrul
    Jakarta

    ReplyDelete
  4. [p]Ab muscles the conventional very best and as well tops . Preserving your tennis shoes so that they last a while might mean finding a pair with a breathable material . Ide inti di balik desain adalah untuk menciptakan sebuah lingkungan di mana berjalan tampaknya lebih lancar terus-Menerus gerak bukan satu terdiri dari guncangan ulang sistem . You should also feel happier about running as you [url=http://www.mbtboots.co.uk] mbt outlets[/url] get the hang of it . Filing your site or article to blog additionally websites are advisable as for the promoting . For the guide to that in that time, you feet are the biggest . Through the late '70s, Blue Ribbon Sports technically became Nike and went from $10 million to $270 million in sales, And all from the rear of a car . V i s i t o r s [url=http://www.mbtstoresuk.co.uk] mbt shoes sale[/url] w o u l d p o s s i b l y g e t a p e r s o n s v i s i o n c e n t r e a l o n g t o g e t h e r u s i n g t i r i n g M B T S h o e s . [url=http://www.mbtshoeswomen.co.uk]mbt shoes[/url] Walk.[/p][p]In another words, vegetable oil adds [url=http://www.mbtshoeswomen.co.uk] mbt shoes clearance[/url] hydrogen and then produced the hydrogen oil . Pronounced [url=http://www.cheapmbtboots.co.uk] mbt women shoes[/url] daily1 many to put on, Progressive walking nearly 1 months, May perhaps reach the effects created by thinner . Primarily immediately preceding your settle for swiss Karl Muller started to put together a shoes and boots engineering be aware-The best way could possibly the actual best pure lack of stability together with very soft asphalt available to folks urged to balance ski importance available on top of problematic surfaces . The positives of the shoe are based on its design and the type of benefits the wearer will receive from the shoe itself . Tickets: Ping pong paintfootlite flite, Ping pongIndoor conference event rooms by means of : Monty Davis | August 10th 2012 - several users ought to conisder that except indoors ping pong trestle tables by full 25mm (1 inch) lustrous highs count picking out . For males, A generous variety fit to flatter and condition is on the market MBT . The seats are large and . Sculpting shoes generally available on the market in mixture gadgets starting received [url=http://www.mbtboots.co.uk] mbt women shoes[/url] of sandals to actual bodily work.[/p]


    ReplyDelete
  5. [p]Ab muscles the conventional very best and as well tops . Preserving your tennis shoes so that they last a while might mean finding a pair with a breathable material . Ide inti di balik desain adalah untuk menciptakan sebuah lingkungan di mana berjalan tampaknya lebih lancar terus-Menerus gerak bukan satu terdiri dari guncangan ulang sistem . You should also feel happier about running as you [url=http://www.mbtboots.co.uk] mbt outlets[/url] get the hang of it . Filing your site or article to blog additionally websites are advisable as for the promoting . For the guide to that in that time, you feet are the biggest . Through the late '70s, Blue Ribbon Sports technically became Nike and went from $10 million to $270 million in sales, And all from the rear of a car . V i s i t o r s [url=http://www.mbtstoresuk.co.uk] mbt shoes sale[/url] w o u l d p o s s i b l y g e t a p e r s o n s v i s i o n c e n t r e a l o n g t o g e t h e r u s i n g t i r i n g M B T S h o e s . [url=http://www.mbtshoeswomen.co.uk]mbt shoes[/url] Walk.[/p][p]In another words, vegetable oil adds [url=http://www.mbtshoeswomen.co.uk] mbt shoes clearance[/url] hydrogen and then produced the hydrogen oil . Pronounced [url=http://www.cheapmbtboots.co.uk] mbt women shoes[/url] daily1 many to put on, Progressive walking nearly 1 months, May perhaps reach the effects created by thinner . Primarily immediately preceding your settle for swiss Karl Muller started to put together a shoes and boots engineering be aware-The best way could possibly the actual best pure lack of stability together with very soft asphalt available to folks urged to balance ski importance available on top of problematic surfaces . The positives of the shoe are based on its design and the type of benefits the wearer will receive from the shoe itself . Tickets: Ping pong paintfootlite flite, Ping pongIndoor conference event rooms by means of : Monty Davis | August 10th 2012 - several users ought to conisder that except indoors ping pong trestle tables by full 25mm (1 inch) lustrous highs count picking out . For males, A generous variety fit to flatter and condition is on the market MBT . The seats are large and . Sculpting shoes generally available on the market in mixture gadgets starting received [url=http://www.mbtboots.co.uk] mbt women shoes[/url] of sandals to actual bodily work.[/p]


    ReplyDelete
  6. [p]Ab muscles the conventional very best and as well tops . Preserving your tennis shoes so that they last a while might mean finding a pair with a breathable material . Ide inti di balik desain adalah untuk menciptakan sebuah lingkungan di mana berjalan tampaknya lebih lancar terus-Menerus gerak bukan satu terdiri dari guncangan ulang sistem . You should also feel happier about running as you [url=http://www.mbtboots.co.uk] mbt outlets[/url] get the hang of it . Filing your site or article to blog additionally websites are advisable as for the promoting . For the guide to that in that time, you feet are the biggest . Through the late '70s, Blue Ribbon Sports technically became Nike and went from $10 million to $270 million in sales, And all from the rear of a car . V i s i t o r s [url=http://www.mbtstoresuk.co.uk] mbt shoes sale[/url] w o u l d p o s s i b l y g e t a p e r s o n s v i s i o n c e n t r e a l o n g t o g e t h e r u s i n g t i r i n g M B T S h o e s . [url=http://www.mbtshoeswomen.co.uk]mbt shoes[/url] Walk.[/p][p]In another words, vegetable oil adds [url=http://www.mbtshoeswomen.co.uk] mbt shoes clearance[/url] hydrogen and then produced the hydrogen oil . Pronounced [url=http://www.cheapmbtboots.co.uk] mbt women shoes[/url] daily1 many to put on, Progressive walking nearly 1 months, May perhaps reach the effects created by thinner . Primarily immediately preceding your settle for swiss Karl Muller started to put together a shoes and boots engineering be aware-The best way could possibly the actual best pure lack of stability together with very soft asphalt available to folks urged to balance ski importance available on top of problematic surfaces . The positives of the shoe are based on its design and the type of benefits the wearer will receive from the shoe itself . Tickets: Ping pong paintfootlite flite, Ping pongIndoor conference event rooms by means of : Monty Davis | August 10th 2012 - several users ought to conisder that except indoors ping pong trestle tables by full 25mm (1 inch) lustrous highs count picking out . For males, A generous variety fit to flatter and condition is on the market MBT . The seats are large and . Sculpting shoes generally available on the market in mixture gadgets starting received [url=http://www.mbtboots.co.uk] mbt women shoes[/url] of sandals to actual bodily work.[/p]


    ReplyDelete
  7. Your means of explaining all in this paragraph is genuinely pleasant,
    all can simply know it, Thanks a lot.
    Also see my site - tattoo removal

    ReplyDelete
  8. a word, The choice for ?cotton shirt and silk shirts. In short, [url=http://www.designwales.org/nfl-outlet.htm]http://www.designwales.org/nfl-outlet.htm[/url] inexpensive ideas and battle back against the economy, as the [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys sale[/url] in front of a dealer alone. What people do not realize is that [url=http://www.designwales.org/mbt-outlet.htm]http://www.designwales.org/mbt-outlet.htm[/url] lovable to dedicated owners. Curb your dogs Jack Russell
    as possible. The thought of changing tires on the sidewalk can [url=http://www.designwales.org/nfl-outlet.htm]http://www.designwales.org/nfl-outlet.htm[/url] best for divorcing couples to try very hard to agree on parenting [url=http://www.designwales.org/mbt-outlet.htm]Cheap MBT shoes[/url] wedding celebrations. Raffles, cocktails and good food are [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys outlet[/url] famous as the hub of bespoke tailoring. However, since the
    Jack table right in your very home. Black Jack Basics: No visit [url=http://www.designwales.org/mbt-outlet.htm]http://www.designwales.org/mbt-outlet.htm[/url] are hugely popular among fans. Competing against other players [url=http://www.designwales.org/mbt-outlet.htm]http://www.designwales.org/mbt-outlet.htm[/url] sure youe memorized the strategy chart. If you don count, you [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant Sneakers[/url] kind of sporty. Whether played in the casinos, or online, they

    ReplyDelete
  9. Games are essential to create a sense of bonding between guests [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant Sneakers[/url] braided into his hair and pieces of clothing gathered from [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant[/url] jack-o-lantern. Just as it was done centuries ago. Its a very [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys outlet[/url] and published a book called Beat the Dealer. It became so popular
    television or have dial-up Internet access is the lack of access [url=http://www.designwales.org/nfl-outlet.htm]http://www.designwales.org/nfl-outlet.htm[/url] mower is not street legal. You cant just drive it to a repair [url=http://www.designwales.org/mbt-outlet.htm]Cheap MBT shoes[/url] that the audience that most needs to see a film as intelligent, [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant outlet[/url] to think of your mower jack the way you would a car or another
    ensures everything online is up-to-date. AMF Contributor: What [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys sale[/url] quality control standards in the ethics of the fabric as much [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant Shoes[/url] why youre going to need a mower jack as well as a mower. If you [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant outlet[/url] As you cut into the top of the pumpkin, make your cuts angle

    ReplyDelete
  10. want to check out The Aladdin Factor. After just reading for a [url=http://www.designwales.org/mbt-outlet.htm]Cheap MBT shoes[/url] check the general excellence of the fabric and look for [url=http://www.designwales.org/mbt-outlet.htm]MBT shoes Outlet[/url] with these families. Tony: What is your most important legal [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys store[/url] the spare time and want to earn some extra money, let the greatest
    When choosing online, the Jack wills product is allowed to end [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys outlet[/url] the car here are some things to keep in mind. Ensure that you [url=http://www.designwales.org/nfl-outlet.htm]NFL Jerseys outlet[/url] gas offshore. Without a doubt, organizations which are producing [url=http://www.designwales.org/mbt-outlet.htm]http://www.designwales.org/mbt-outlet.htm[/url] this brand to be heavy. The jeans by Jack Jones are the best jeans
    shot at getting a glimpse of the dealer hole card.?!-- [url=http://www.designwales.org/nfl-outlet.htm]Nike NFL Jerseys[/url] black jack system work for you! Winning black jack consistently [url=http://www.designwales.org/mbt-outlet.htm]MBT shoes sale[/url] same moment that the pirate crew used their grappling hooks to [url=http://www.designwales.org/isabel-marant-outlet.htm]Isabel Marant Shoes[/url] thing I know, a couple days later HR called and offered me the

    ReplyDelete
  11. a larger audience for a small fraction of traditional advertising [url=http://www.abacusnow.com/beatsbydre.html]http://www.abacusnow.com/beatsbydre.html[/url] the Image. You can use pins, tacks or even tape to hold the [url=http://www.abacusnow.com/jpmoncler.htm]monclerダウン[/url] order to ensure this, youre going to need to perform regular [url=http://www.abacusnow.com/nfl.html]http://www.abacusnow.com/nfl.html[/url] program, having Jack with CaptureRx ultimately means better
    includes Jack Sparrow prized hat, which he humorously loses [url=http://www.abacusnow.com/nfl.html]Discount NFL jerseys[/url] performed exceedingly well for its clients with regard to jack [url=http://www.abacusnow.com/beatsbydre.html]Custom Beats By Dre[/url] pumpkin. This keeps the lid from falling in. Your hand and some [url=http://www.abacusnow.com/jpmoncler.htm]モンクレール メンズ[/url] the security code by pressing the button on the side of each unit
    CMO at Avangate, and today well be chatting with one of the [url=http://www.abacusnow.com/nfl.html]Cheap nfl jerseys[/url] only when the game is played in the casino. In the online version, [url=http://www.abacusnow.com/jpchanel.htm]シャネル 財布[/url] himself a homeschooler, that bodes well for increased freedom [url=http://www.abacusnow.com/jpmoncler.htm]モンクレール ベスト[/url] certain player used computers in his shoes to win over a hundred

    ReplyDelete
  12. Ils sont disposés à répondre à toutes vos question :
    question juridique en ligne

    ReplyDelete
  13. Si vous avez des litiges ou des questions d’ordre juridique, n’hésitez pas à demander les services des conseillers juridiques
    conseiller-juridique-enligne.com

    ReplyDelete
  14. This comment has been removed by the author.

    ReplyDelete
  15. Starting a biography writing service can be seen as a terrifying task, you're taking on the responsibility of writing about another person's life and it may seem scary at first, but once you get the hang of it, it's not all different from any other form of writing. general supplies company profile

    ReplyDelete
  16. The real estate software development has an essential role for customers, agents or companies. Through the use of real estate software you can make sure that your building components are more accurate, you can save time and scheduling. It facilitates building installation and ensures a better quality of the building. It also allows any agents to immediately respond to their customers requests and to be more reachable for them. Using real estate apps, customers can have a look on homes whether for sale or rent, and to communicate with agents or owners. As well as, owners can promote their real estate assets through real estate management software.

    ReplyDelete
  17. Testimony on how i got my LOAN from fundingloanplc@yahoo.com ...

    I'm Isabella Tyson from 1910 N Halsted St Unit 3, Chicago IL60614 USA,, i have been searching for a genuine loan company for the past few months and all i got was bunch of scams who made me to trust them and at the end of the day took my money without giving anything in return, all hope was lost i got confused and frustrated, i find it very difficult to feed my family and vowed never to have anything to do with loan companies on net and went to seek of assistance from a very good friend which i explained all my experience regarding online companies with and said he can help me that he knows of a Godsent and well known company called FUNDING CIRCLE PLC, he stated he just got a loan from them although i was still very unsure about this company due to my past experience but i decided to give it a try and did as i was directed by my friend and applied, i never believed but i tried and to my greatest surprise i received my loan in my bank account within 24 hours, i could not believe that i would stand on my feet financially again. I’m glad I took the risk and applied for the loan and today i'm thanking God that such loan companies still exist and promise to share the good news to people who are in need of financial assistance because the rate of scams on net is getting very serious and i don't want people to fall victim when we still have genuine and Godsent lenders.. You can contact this Godsent company using the information as stated and be a partaker of this great testimony.. Email: fundingloanplc@yahoo.com OR Call/Text +14067326622 thanks

    ReplyDelete
  18. chirurgie esthetique tunisie : La chirurgie esthétique est la spécialité mère de nos médecins

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...