Sunday, July 3, 2011

7 Business Proposal Writing Tips

July 3, 2011
Kelvin Wong

The business environment nowadays’ is simply aggressive, stiff, fierce and ever-changing. The extent to which your business succeeds or fails often relies upon that your business's ability to be awarded business contracts and/or to attract other parties (or partners) into partnerships and/or strategic alliances. As a rule of thumb, to accomplish either one requires two core elements:
1. Creative ideas; and
2. Ability to present those creative ideas in a well-developed business proposal.

In brief, business proposals are developed for the following reasons: (a) you have a business idea or concept that you intend to propose to someone with the goal of gaining support, funding etc. Hence, you need a business proposal to make a great impression, and be able to explain all aspects of your proposed concept unmistakably; (b) a business entity has called for biddings or has invited you to submit a proposal. In other words, you will be playing as one of the three or four bidders for such dealing. Your business proposal must stand out from those dozens of submissions.

The SEVEN tips below are guidelines that consultants at GE Consult Group follow during the development of a business proposal for a client. Here we go:

Before begin writing the proposal, you should consider summarizing the idea and concept of your business in 2 to 3 sentences, and these sentences are even understandable by a lay person. If they don't grasp the basic idea, you should rewrite.

Strive to Communicate (not to impress)
If you have a good idea and it’s communicated clearly and effectively, the recipients will likely be impressed. In contrast, if you try to baffle them with your fancy words, you will likely lose ground.

Error Free
Your business proposal will be competing with other proposals which prepared by professional writers, graphic designers and desktop publishers. You may not have those resources at your disposal; however, you should ensure error-free in terms of typing, spelling and grammar.

Printing and Binding
Print your business proposal on good quality paper, the finishing should use either a laser printer or at least a good quality bubble jet printer. To have a professionally presented document, you business proposal needs a nice binding.

Page Title
Begin with an attractive title page (or subtitle) that includes relevant graphics, the name of the proposal recipient, your company name, the date, and the name of the writer.

Visual Elements
Most people are visual-oriented – meaning the preferred method of learning is through imagery but not text. Your business proposal should include visual elements sporadically throughout your document page such as commercial logos, business graphs, charts, and other conceptual elements that greatly enhance the visual appeal of your document and make it easier for many people to comprehend.

Internationalize Your Writing
Nowadays’ emerging technologies, immigration policies and bilateral agreements such as AFTA have eliminated global boundaries. Business documents should be written with the understanding that they may be evaluated by a person who may live in other countries and/or by a person for whom English is a second language. Although you are submitting your business proposal to a local business, they may well have alliance with international companies, and these companies may be asked to peruse your document. 

Let's get started with a great business proposal to win business deals and contracts ;-)

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  1. Thank you for sharing this post. I found it very informative and helpful. Learning how to write a business proposal is a great skill to have. However, not everyone is skilled in that department. Writing a proposal can be very difficult and complicated. It is important to seek professional help to ensure that you get the bid and the job.

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