Tuesday, January 10, 2012

Top 7 Social Media Marketing Trends 2012 – GEC Business Review


by Kelvin Wong

Wondering what will happen next? Social media is undoubtedly growing faster and newer, from time to time, leading marketers now busy catching up. Let’s explore some thoughts here:

Social Media is a Must Tool in Marketing Plan
Social media has become an integral part when it comes to marketing a business, brand, product or service. Having said that, social media marketing should neither be a separate activity nor a marketing technique, but must serve as facet of your overall marketing plan.

Social Media ROI
It will be more result-oriented. Studies revealed that still less than half of the marketers measure results from social media. The social media budgets will grow and get more important in a brand’s marketing mix. Having said that, the C-level executives will demand results. Such results like direct sales or online surveys from Facebook pages.

Social Media Advertising
Social media channel operators are looking ways to turn a profit, therefore, they are looking for ways to get at your advertising budget. Social media giants like Facebook, LinkedIn, Twitter are looking into way to display more marketing messages to their users. This will, in a way, increase budgets dedicated to social media advertising. Some experts estimate that social media advertising will grow to US$5 billion in 2012.

Branded Contents
The branded contents in the user’s stream will be another big thing. In other words, brands need to create content that is excellent enough to be curated and shared ultimately. Remember, branded content (e.g. electronic advertorials, posters, promo videos etc.) has longer shelf life, they can be reused in different channels (e.g. Facebook, YouTube etc.), and will be able to generate higher perceived value for customers. This means that content creation budgets may in many cases exceed the social advertising budgets. It wouldn’t be a surprise if your company slashes advertising budget in favour of content creation.

Mobilizing Websites
Businesses start to make their sites mobile. Like some ten years ago, there were companies made websites simply because everybody did that, therefore, they will make their sites mobile because everybody does now.

Social TV
Social TV will react to user interactions such as votes, suggestions, etc. The ability to change is tremendous on what’s happening by providing real-time feedback on social networks. Social TV will be everywhere through mobile apps.

Social Games Hit the Ground
It’s important of integrating social networking components into gaming. Look! Consumers have strong interest. Further, word of mouth is the key driver for game downloads. While EA Mobile, GameLoft and Glu Mobile rank highest in mobile game publisher revenue, hundreds of independent game developers have released smash hits. For example, Rovio’s Angry Birds was the most downloaded game in Apple’s App Store in 2010 — in June, the game hit 1 million downloads per day.

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