Sunday, February 12, 2012

ADEX Malaysia 2011 - GEC Business Review

by Kelvin Wong

Malaysia's advertising expenditure (ADEX) recorded a double digit growth last year.

According to the market research by Nielsen, Malaysia’s advertisers spent RM10.76 billion on media expenditure last year, an impressive increase of 11.9% from 2010 despite the uncertain global business environment. It is apparently a good time to be aggressive in advertising.

Television and newspapers retained their lion's share of Malaysia’s ADEX (advertising expenditure) in 2011, with 50.9% and 40.5% respectively.

Newspapers remain the market leader in ADEX, attracting RM1.7 billion of total ad spend in the first five months of this year, said the Malaysian Newspaper Publishers Association (MNPA).


oakleyses said...

kate spade outlet, ray ban sunglasses, michael kors outlet, kate spade handbags, ray ban sunglasses, louboutin shoes, oakley sunglasses, louis vuitton outlet stores, jordan shoes, coach factory outlet, longchamp handbags, polo ralph lauren outlet, louis vuitton outlet, tiffany and co, prada outlet, oakley sunglasses, coach outlet store online, true religion jeans, air max, louis vuitton handbags, chanel handbags, coach outlet, burberry outlet, oakley sunglasses cheap, air max, michael kors outlet, nike free, michael kors outlet, tory burch outlet, louboutin, michael kors outlet, louis vuitton, christian louboutin shoes, louboutin outlet, true religion outlet, coach purses, longchamp handbags, gucci outlet, michael kors outlet, burberry outlet, nike shoes, true religion jeans, prada handbags, michael kors outlet, louis vuitton outlet, longchamp outlet, polo ralph lauren outlet

Unknown said...

chenlina said...

coach factorty outlet online
air jordan femme
ralph lauren outlet
air jordans
ray ban outlet
michael kors outlet store
michael kors outlet
polo outlet
cheap toms
nhl jerseys
louis vuitton handbags
polo ralph lauren
hollister uk
michael kors outlet
giuseppe zanotti
coach factory outlet
longchamp outlet
michael kors outlet online
uggs outlet
oakley sunglasses
coach outlet
toms shoes
coach outlet
ray ban sunglasses
hollister clothing
retro 11
cheap nfl jerseys
ghd hair straighteners
louis vuitton bags
retro jordans 13
abercrombie kids
pandora outlet
oakley sunglasses outlet
louis vuitton uk
coach factorty outlet online
oakkey sunglasses
oakley sunglasses
ugg boots
michael kors outlet online

艾丰 said...

hermes bags
lebron shoes
ralph lauren outlet
nike huarache
oakley sunglasses
michael kors wholesale
tiffany and co
ferragamo outlet
burberry sunglasses on sale
longchamp pas cher
adidas uk store
burberry outlet sale
ferragamo shoes sale
coach outlet canada
timberland shoes
pandora jewelry
pandora outlet
tiffany and co
rolex watches for sale
michael kors online outlet
burberry outlet store
michael kors handbags clearance
nfl jersey wholesale
cheap mlb jerseys
louis vuitton handbags
cheap michael kors handbags
swarovski outlet
cheap ray ban sunglasses
fitflops outlet sale
hollister uk
cheap football shirts
kobe bryants shoes
louis vuitton neverfull

Unknown said...

versace sunglasses
uggs outlet
nike roshe run women
ugg boots
air jordan shoes
kevin durant shoes
reebok classic
burberry sale
ugg outlet
canada goose
timberland boots
true religion jeans
cheap uggs
louis vuitton outlet
timberland boots
ugg boots
cheap nike shoes
sac longchamp pliage
discount nike shoes
longchamp bags
pandora jewelry
burberry handbags
cheap ray ban sunglasses
oakley sunglasses
micahel kors
abercrombie and fitch outlet
michael kors outlet store
hollister co
air max 90
ugg boots
ralph lauren outlet
longchamp handbags

琐事 said...

nike huarache trainers
ed hardy outlet
pandora charms
michael kors handbags sale
tiffany and co outlet
lebron shoes
longchamp le pliage
skechers outlet
lebron james shoes
abercrombie and fitch

chenmeinv0 said...

oklahoma city thunder jerseys
the north face
supra shoes
nike football boots
kate spade
adidas neo
red bottoms
seattle seahawks jerseys
ralph lauren uk
michael kors canada

Related Posts Plugin for WordPress, Blogger...