by Jess Lee
P&G Global CEO has announced they would moderate their ad budget, which increased 8% last year, by moving to a marketing mix that focuses on digital.

According to technology researcher Gartner Inc., the number of Malaysia's organizations blocking employee access to all social media is dropping by about 10% a year.
The shocker came last month when the Global CEO of Procter & Gamble (P&G) announced that they would moderate their advertising budget, which increased 8% last year, by moving to a marketing mix that focuses on digital.
The world's biggest advertiser has a new message, Marc Pritchard, the P&G Global Marketing and Brand Building Officer now puts a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting mobile technology.
“The P&G’s ad spend budget growth had to stop somewhere and it’s true that the cost of a TV ad could produce a hundred online spots”, said Bob McDonald, the Global CEO of P&G.
In this digital always-on age where consumers constantly engage with your brand through the web and social media, fixed-life campaigns have lost much of their influence. Brands can no longer control the message and the 30-second TV spot risks becoming irrelevant.
“Media is now center-stage on brand strategy involving both brand development and brand building. Digital is fast changing marketing thinking. Data has bombarded a lot of science in marketing which mean creative is on the sidelines; Meaningful data and daring creative is the way forward,” according to the Global CEO of P&G.
Therefore, harness the power of data, navigate the digital landscape, build engagement and relationships with customers and leverage the new opportunities presented by data driven by digital marketing.
1 comment:
Burberry Factory, The North Face Outlet, Coach Outlet, Barbour Outlet, Abercrombie & Fitch Sale, Burberry Outlet, Chanel Outlet Online, Calvin Klein Clothes, Gucci Bags Outlet, Marc Jacobs Handbags, MCM Outlet, Gucci Shoes Outlet, Kate Spade Outlet, Louis Vuitton Outlet, Louis Vuitton Shoes Outlet, Tommy Hilfiger Outlet Store,Michael Kors Outlet Online,Moncler Clearance, North Face Jackets Clearance, North Clearace Outlet, Oakley Sunglaases Factory, Michael Kors Outlet, Prada Shoes Outlet, Polo Outlet Store, Polo Outlet Store, Ralph Lauren T Shirts, Longchamp Outlet, Coach Factory Outlet Online, Barbour Jackets Outlet Online, Beats By Dre Outlet, Ralph Lauren UK, Ugg Boots Outlet, Nike Jordan Shoes,Coach Store OnlineMoncler Jackets Outlet Online, Polo Outlet Online,Salvatore Ferragamo Outlet,Tommy Hilfiger Outlet,North Face Jackets Clearance,Ugg Boots Clearance,Tory Burch Handbag Outlet,Uggs Boots Outlet,Discount Ugg Bootshttp://www.newoutletonlinemall.com/coachoutlet.html
http://www.zxcoachoutlet.com/coachoutletonline.html
Post a Comment