Sunday, June 17, 2012

Top 5 Company Profile Makeover Tips – GEC Business Review

by Paul Poh

A company profile is a synopsis of a company. It summarizes a company’s missions, vision, business models, management structures, core competencies and strategies that make up a business.

Other key components of the company such as financials and operational performance should be included in order to fulfill expectations from readers – employees, customers, stakeholders, investors and media partners.

Here are 5 tips which are considered top in making over a company profile, thus transforming a company profile into an impressive one.

1. Writing a Company Synopsis
A company synopsis provides the interested parties a bird eye’s view of the business and company all about. In general, it includes brief company information supported by its position, goals, missions and vision.

2. Illustrating Chronological Evolution of Company
Providing brief history of the company in the form of a story timeline is profound. The story should introduce the company’s founders, their shared visions, how the business ideas have been brought, how the business has evolved in terms of sizes, sales etc. over time.

3. Highlighting Milestones and Partnerships
It’s the credential of the company, in a way to highlight a company achievements as well as its collaborations with local and/or international companies/brands is essential.

4. Writing the Core Competencies
The specialization, whether a product or a service, of the company should be in focus, this is an extreme important section of the company profile so as to make the company/brand stands out from crowd, and multiply its chances of winning the reader’s heart.   

5. Describing the Company Talent
Consider describing the working culture of the company – highlighting how the company provides its employees a dynamic workplace, good training and development opportunities for career advancement, well-structured compensation and benefits and so on.

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GE Consult is a leading Malaysian-based Company Profile writing expert in Malaysia. Since 2003, GE Consult has helped numerous local SMEs/SMIs in developing their company profiles, and has assisted clients in securing business deals and contracts. If you are looking for a winning company profile write-up service, please do not hesitate to contact Rachel at (+603) 4031 1890   and/or email for further service explanation.

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