Tuesday, May 14, 2013

3 Social Media Marketing Tips to Boost SEO Strategy – GEC Business Review

by Kelvin Wong

Studies reveal that over 80% of clicks go to organic links on the search engine results when comes to online searches. In other words, it is extreme important for small and medium businesses to appear on the first page of the search engine results page, whether the netizens are searching for product or service keywords or a particular brand name.

The question is how can we make sure we show up successfully when someone searches? Consider making your social media sites as core of your SEO strategy. In truth, strategic use of social media channels will help enhance your business content to appear on the top search engine results page. Let’s explore these 3 SEO tips to help your Facebook, Twitter, and Blog pages rank well in search results.

1. Update the “About” Page
Update the “About” page to precisely describe what your business is all about is essential. Be sure to include 2 or 3 marketable business keywords that you think target consumers will use when searching for the types of products or services you intend to target.

You can use Google’s keyword tool to look for keywords with a good search volume. At your social media channels e.g. Facebook, include at least a link back to your business website, which can help create inbound links to your website, thus boosting rank in organic search.

2. Create Vanity URLs
A vanity URL for a social media site will help you easily optimize your sites for organic search, such URL should contain your business or brand name. In case you have a too-common business name, so consider adding a location to the URL, for instance, facebook.com/sportsonlinemalaysia.

3. Create Shareable Content
Social media posts on your sites like Facebook, Twitter, and Blog pages can affect how well your pages rank on search engine results page.  Therefore, create quality content that will engage your audience (e.g.  infographics, images, videos, special events, and special offers) will likely to draw your fans or followers to share.

In fact, the more your fans or followers interact with you page online, the more viral you create in search results. Major search engines take this virality into consideration when determining how your pages rank.

In sum, search engines consider many factors when ranking your pages organically. With the top 3 tips here, you will find it easy to increase the chances of netizens finding your pages when they search online.

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