by Kelvin Wong
Let's grow your business by strategic partnering with other companies that can complement your business!
Whether you’re getting a start-up business, or implementing
a product extension strategy which may require other companies or strategic
partners that can supportive to you success. You’ll need a marketing growth
strategy that complements your brand relationships and business objective
goals. So, getting the right people through strategic partnering is crucial.

Referral Partnership
Referrals are an invaluable asset. The referral partner is
any individual, usually a professional consultant, existing customer, or sales
professional, who can refer new customers to your business in any number of
ways. It’s about having affiliate-based selling while building a valuable
network of advocates and supporters. This is the case where a client-centered
company will rely greatly on word-of-mouth referrals.
Service-Based Partnership
Imagine if you're a lawyer, you’re considering
teaming up with a chartered accountant to provide advice on new business
formation. It’s about the two serviced-based companies that partnered to expand
their offerings to a client. Having such business positioning, such
collaboration as a “new” service to offer to a client, will be a “new” way seek
out opportunities on immediate term.
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