BY FRED VICTOR.
As the new 2015 chapter has begun, it’s helpful for marketers like us to
review past marketing performances as they will help set blueprint for the next
twelve months. Resources are scarce, I always believe, therefore making decisions
on marketing funds aren’t fun and easy task, be it a SME or large organization.
There are always a hundred and one thing that a marketer can “invest” in terms
of marketing. Hence, a solid marketing directional strategy couple with
accurate budgets are essential, constructing a successful corporate strategy as
a whole.
So, to help you navigate through an effective budgeting process, here
are top five branding trends you should carefully consider.
Personalized Marketing Has Become Bigger Than Ever
It’s about niche marketing nowadays, and so the personalized marketing
strategy. So figuring out how to perfectly leverage big data and responding to ever-changing
customer needs and wants will be key to outstand competition.
Brands Should Speak Like a Real People
Brand should have its personality, it should speak like human. In other
words, you can’t sell a brand without a story. With the current technological
advancement, there are plenty opportunities to touch consumers directly.
Google Benchmark
Like no other but ironically, consumers trust what they see on Google’s
page one on a particular keyword search. That being said, Google ranking
represents the most important first impression benchmark happens online.
Content Authenticity Will Become Crucial
The importance of authentic content has become significant as consumers
are less likely to believe hyped and vowed marketing, and likely to accept
genuine product/service reviews as guideline for purchasing decisions.
Mobile First
With the rapid smartphone and tablet internet users
growth regionally, globally, mobile commerce will take a big leap forward this
year. Hence, marketers will definitely go towards mobile websites and apps,
ensuring that their websites are stable, useful and mobile friendly.
***
About GE Consult
Founded
since 2003, GE Consult has helped numerous local SMEs/SMIs in
developing their company profiles, business plans, business proposals
etc. assisted clients in securing business deals and contracts. If you
are looking for a winning company profile or any professional services,
please do not hesitate to contact us at (+6017) 330 8077 and/or email
rachel@geconsult.org for further service explanation.
