Top 5 Online Marketing Trend to Watch 2016 – GEC Business Review

BY SHALINI.

The next big thing?

Ever since the emergence of search engine and later the social media, the online marketing has become more sophisticated yet interesting, and challenging particularly in nowadays’ era of information where there is new software, new apps, new hardware and new companies, day by day.

In view of current sluggish economy situation across regions, this Fire Monkey 2016 seems to be a great year for online marketing and anticipating it to make some noise through these five highly predicted trends.

TREND #1

Mobile Will Outclass Desktop

Mobile devices are taking over the world now though the fundamental of marketing still remain the same. By comparison with desktop computers, mobiles devices took over 10 different countries after the year 2015, according to reliable sources. Many thanks to Google’s conclusion to include the website’s mobile-friendliness in its own search engine rankings, and the results have been so overwhelming that Google announced officially that more searches now on mobile than desktop.

TREND #2

Video Continues to Dominate

Been in YouTube and got those video ads which catches your attention? Video ads are certainly familiar to everyone and its overpowering the social media. Whether if it’s in Facebook or other social medias, you can’t go a day without video ads being previewed there. YouTube is to be said the main anchor for video ads. A recent study revealed by Cisco, by 2017, videos will have accounted for 69% of all consumer Internet traffic. And starting from 2016, things are going to be different for Google is collaborating with in-SERP video advertising. This shows that video ads are being more welcomed by users and is a huge influence too. We can predict that after this collaboration, the capabilities of this are never ending.  

TREND #3

New Optimization Strategies Will Lead the Way

We are living in the revolution of smart phones as our way of life where help comes to us virtually. Digital assistants are dependable for us these days that its ushering us to a whole new level. To make a site highly noticeable, the most popularly used plan are the Search Engine Optimization (SEO) and pay-per-click (PPC). Notably, Siri and Cortana are well known digital assistants for necessary needs, purposes and information. In 2016, instead of restricting the business information by only listing on the web, business owners can make exceptions by making the business information can be easily found by the virtual assistants.

TREND #4

Outbreak of Mobile Apps Enterprises

In the light of emerging mobile usage, mobile applications represent the next technology shift for business, be it small or large scale business. Uber, Airbnb, Grab Taxi etc. are some of the classical examples. Like the SaaS platform shift, mobile has unquestionably created tremendous opportunities for mobile-focused entrepreneurs and startup enterprises in 2015, and will certainly continue to revolutionize the mobile business apps eco system.

TREND #5

Increasing Online Advertising Investment  

We observe that online marketing has transformed even more competitive over the past few years, and this trend will continue in 2016. A recent survey by PwC revealed that Malaysia’s entertainment and media (E&M) industry is expected to experience at above average global growth rate over the next five years, to grow at a compound annual growth rate (CAGR) of 6.1% over 2014 to 2019, in comparison to a CAGR of 5.1% globally.

**About GECB

GECB is a Malaysian-based SME & Startup consulting firm headquartered in Kuala Lumpur. Since inception in 2003, the company has been pioneering professional business plan and company profile services in Malaysia, and has assisted many local and overseas SMEs, large corporations and government agencies to grow business. For more info, please contact +603 2715 4356 or +6017 330 8077 and/or email info@geconsult.org today.