The seemingly inexorable march of new technology has turned
telecommunications industry particularly mobile devices to become one of the most cost and
time effective channels to reach customers nowadays. According to Regalix
Research, many marketers adopt mobile website and mobile app to achieve
their marketing objectives, integrating mobile into their business strategies to enhance customer experience. As of mobile search depicted with only 40%
from respondents, Google
and Nielsen 2013 Research shown a different perspective on mobile
search as a key driver of online-and-offline (O2O) mechanism. Interestingly, many mobile users would likelihood to use
mobile search for researching purpose and visit a retailer website/online
store.
Over the past few years, the rise of digital redefined the
meaning of go “shopping” in Australia. Encouragingly, more than half (55%) of
Australians are willing to use online grocery shopping to replenish their goods
with the offered ‘click and collect’ service. In Nielsen’s recent published
article, it is predicted that online channel will account for over $1 billion
of sales growth in the industry over the next five years exceptional for Health
and Beauty because of its high involvement category and intense market
competition in term of department stores, other online beauty retailers and
pharmacies.
We believe that consider mobile as a connective
tissue to all media, supports and strengthens all the channels will be a strong
foundation for every business who opt for success
**About GECB
GECB is a Malaysian-based SME & Startup consulting
firm headquartered in Kuala Lumpur. Since inception in 2003, the company has
been pioneering professional business plan and company profile services in
Malaysia, and has assisted many local and overseas SMEs, large corporations and
government agencies to grow business. For more info, please contact +603 2715 4356 or +6017 330 8077 and/or email info@geconsult.org today.
No comments:
Post a Comment