We all believe that all great companies come with great positioning and differentiation strategy to gain competitive edge. Let's put it simply, a company needs a story nowadays. They need a broader story strategy that encompasses a variety of brand/product stories told by stakeholders, beyond marketing. These stories will then be shared across the company in order to bring the production, finance, IT, customer service, marketing, HR etc. into alignment to better act on the company’s core purpose. We're glad to assist a reputable physio and rehab centre in Kuala Lumpur recently, completed a marketable company profile, and it's now ready for delivery.
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