Wednesday, May 30, 2012

Building Your Brand Online Affordably – GEC Business Review


by Kelvin Wong

Neglecting to invest in your brand online is a mistake. It’s time to build your brand online, affordably and effectively. Let’s take a look why.

Investing in your brand online is about building an entity that will resonate with your customers and keep them coming back again and again. The technology nowadays is so advance – laptops, smartphones and tablet PCs enable people to easy access. Going a long way to boost awareness and build your reputation online is perfect time, the greater chances are that customers will actively seek you out and remain loyal, if you’re easy-searchable online.

Here are three important tips to consider before strategizing your online branding efforts.

Research Your Audience
To build your brand online, firstly, you should have a clear understanding of your audience, particularly before the creation of content strategies and communication plans. There are plenty of tools that can help you identify your target audience such as comScore, Nielsen and Google. These tools allow you to explore more about demographic profile of your audience including their gender, age, marital status, household income, and locale.

Integrate with Social Media  
The interaction between your brands with audience is essential. But, what types of interactions do you want your customers to have with your business? Does Facebook sound right for you? How about Twitter? Therefore, research should help you understand where your audience is and how to interact with them. Start by listening and seeing who is talking about your brand. For instance, start a conversation or forum is great idea to target your audience. Remember, it’s a conversation leading to interaction! Your brand will be on the path to grow in popularity online if you treat social media as a medium of conversation.

Balance Your Online Media Mix
Building your brand through multiple social media channels is imperial. Use eye-catching display and quality content networks to build your brand through repetition, and incorporate your ads (if any) out in front of your target audience. From an organic search perspective, make sure that your brand name and message is consistent in your title tags and in your meta descriptions. In addition, be ascertained that your message is consistent with your brand voice throughout your various social media channels. This will make your brand the clear choice when customers are ready to decide a purchase.

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