Friday, May 18, 2012

How to Grow Your Business Online in a Recession – GEC Business Review


By Kelvin Wong

Growth – is one of those terms tossed around in the world of business. In short, growth means increase in the term of sales and ultimately revenue, in business. So, what are you going to do if sales growth remains stagnant or even decreases?

Fire employees? Cut marketing budget? No doubt, you can do all this, however, is that going to contribute to growth? If not, what can you specifically do in a recession in order to grow your business?

#1 Start With a Quality Blog
Don’t waste marketing expenditures on branding ads, but growing your business cost-effectively!

Growing your business online starts with a quality blog and website; both are synergized by the way. The key components of a site ensued from its credibility and effectiveness. Creating your sites with SEO in mind means that you have focused so that the unique content and key words that can be searched and found by the Search Engines.  I highly recommend Blogspot as a website platform for most businesses (especially small and medium) to consider.

#2 Give Away Freebies
Giving something is free of charge, more importantly, with great value is luring in nowadays’ market place. The blog posts of GE Consult is an excellent example, some of the top posts like company profile sample write-ups and guides: “How to Write a Marketable Company Profile” and “Get a GoodCompany Profile to Attract Business”, both have been shared (via Facebook) more than 1000 times and tweeted more than 1900 times, and still counting!

And I know for the fact that many and many people have simply shared or tweeted to other people – going virally, and so. Therefore, create some posts of massively high value for your customers and readers, something that you would sell, but then simply giving it away free!

#3 Be Innovative, No Copy-Cat
Copying someone’s ideas might help you a little traffic/sales generation in short term, but not really in long term. Frankly, nobody likes a copy-cat! Therefore, we should do something uniquely in a way to stand out from the rivalry. Let’s be proactive in growing your business especially during recession.

Let’s assume that someone has a promotional video featured “Shaolin Kung Fu” at Youtube, probably you’re also passionate about Shaolin Kung Fu – and by all means, you can start doing Shaolin Kung Fu for a promotional video, and maybe adding a little bit spice into the package by giving “Shaolin Kung Fu Basketball”!

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