Monday, February 18, 2013

Three Social Media Tips and Tricks for Nowadays’ Leaders – GEC Business Review


by Kelvin Wong

Social media literacy is becoming a tool of organizational competitive advantage, the impact is wide opening locally and globally as people use it for personal and business.

OMD, one of the top media agencies in the world, works with clients for social media exposure. Within the agency, OMD Word is a social intelligence arm that helps amplifying clients’ exposure through social media. In brief, they ensure client's social channels are leveraged and optimized to support traditional advertising functions.   

Many organizations with various sizes have been responding to this new reality, realizing the social media power; more importantly, the potential of this technology seems immense.

Here’s the three tips and tricks for nowadays’ leaders.

1. Think Linkage
Planning an event that is not connected to the rest of your communications such as marketing, media plans and social media plan etc. is a monumental waste of resource. Traditional and digital media need to support an integrated campaign that social media is at core.

2. Connect the Dots
Look for opportunities to cross promote from one social profile to another. Google+, for example, allows you to link to as many of your other social profiles as you choose while YouTube channel offers a spot for Twitter, Facebook, and Google+ links.

3. Measure Social Media Efforts
Consider using Google Analytics to measure social media efforts where data and insights are available and easy accessible. Working towards a realistic goal is essential, for instance, past campaigns are the best way to set benchmarks.

What social media advice does your company go for? Let us know in the comments.

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