Tuesday, January 28, 2014

5 Branding Tips for SMEs – GEC Business Review

By Jess Lee

Branding is one of the most important aspects of any business, big or small, traditional retail or online. An effective brand strategy gives you a competitive edge in increasing competitive markets nowadays. But what exactly does "branding" mean? How does it affect a small and medium enterprise (SME)?

What can you do to leverage these experiences and grow the appeal of your brand without breaking your budget. Here are top 5 tips that can help.

Know Your Brand
For SME, it is essential to understand that a brand is much more than just logo or product. Branding, is about the total of experience customers have with your business, it also includes what you do, how you do it, and the interactions are like. All these elements can establish the trust and loyalty of your business.

Get the Right Name and Logo
Brand recognition is very important, to get it right the first time. Your logo and name should be easily read and recognized, and be able to reflect the nature and tone of your business as well as appeal to your target market.

Have a Distinct Voice
A great way to ensure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with customers, whether in-person, on print materials or on social media.

Stand Out
Of course, standing out means being different! A strong brand is able to pinpoint what it is that makes what the brand does unique. What differentiates a brand from others in the same industry.

Have a Great Product
Word of mouth is often a small businesses greatest lead generator, having great products and services that people talk about are a important part of your brand.

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