By Jess Lee

What can you do to leverage these experiences and grow the appeal of
your brand without breaking your budget. Here are top 5 tips that can help.
Know Your Brand
For SME, it is essential to understand that a brand is much more than just
logo or product. Branding, is about the total of experience customers have with
your business, it also includes what you do, how you do it, and the
interactions are like. All these elements can establish the trust and loyalty
of your business.
Get the Right Name and Logo
Brand recognition is very important, to get it right the first time. Your
logo and name should be easily read and recognized, and be able to reflect the
nature and tone of your business as well as appeal to your target market.
Have a Distinct Voice
A great way to ensure your distinct brand message is delivered
consistently across your business is to focus on how you and your employees
interact and communicate with customers, whether in-person, on print materials or
on social media.
Stand Out
Of course, standing out means being different! A strong brand is able
to pinpoint what it is that makes what the brand does unique. What
differentiates a brand from others in the same industry.
Have a Great Product
Word of mouth is often a small businesses
greatest lead generator, having great products and services that people talk
about are a important part of your brand.
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