
Content marketing is especially important today because traditional
marketing methods have been tuned out by millions. Television advertisements
are generally ignored; hence, why people love their DVRs and prefer watching
their favourite shows via commercial free instant services like Netflix and
Hulu.
Magazine advertisements aren’t much better as readers are skilled at
skimming to the content that interests them, while ignoring the “fluff.” Online
advertising has grown even tougher as audiences become more adept at surfing
their way to the information that applies to them; ignoring advertisement
banners and buttons altogether.
The purpose of content marketing is not only to attract customers, but
also to retain them through the consistent creation and acquisition of valuable
and relevant content. Clearly, this is an ongoing process that you will likely
integrate into your marketing plans or strategies.
Strategy #1
Build Relationships with Your Audience
Social media is huge, and it’s expected to grow larger and larger. It
promotes personal relationships and intelligent conversations. One of the
strongest success strategies for effective content marketing is building a strong
relationship with your audience, making them feel involved and connected. Through
social media platforms, SMEs can build relationships with their audience by offering
them 2-cents worth opinions, in a way helps them feel a closer connection.
Strategy #2
Tapping Basic Emotions
People who love sports are instantly attracted to a sports-oriented word.
Content is very similar, its appearance like headline can elicit an emotional
response, and content that triggers an emotional reaction. The quickest way to
tap into your audience’s emotions is to use the power of headlines. Headlines
are the most crucial element on any page, what they say can make the audience
think about reading the rest of content.
Strategy #3
Use Simple Language
The words we chose directly affect the ability
of our audience to comprehend and process their meaning. The answer to this
strategy is simplicity. A simple language is best, and is next to impossible to
screw up. Your choice of content language should be strategic yet simplistic. Long
words with complicated sentence structure should be avoided. Not everyone can
read and understand college level material, so keeping a lower-literacy user in
mind is important. Keep in mind that there is no shame in this.
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