Saturday, March 1, 2014

3 Steps to Define Your Brand DNA – GEC Business Review

by Fred Victor

Branding is not as superficial as just beautifully-designed logo with stunning slogan and images. In contrast, the DNA of your brand is an integral part.

Whether you are running a small grocery shop, a consulting firm or a non-profit organization, you have a brand. If you do not take initiative step to differentiate your brand, you are likely not recognized in the public.

Branding, in actual fact, requires you to look into your product or service as well as your organization as a whole. Having said that, here are five steps which considered core to define your brand DNA, getting your branding on track.

1. Define Core Principle and Value
Case Study: AirAsia
Simply ask what is important to your organization as well as customers. For instance, AirAsia’s no-frill strategy talks the talk. Efficiency creates savings which are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’, AirAsia has sparked a revolution in air travel, more importantly, AirAsia realizes everyone’s dream to fly … affordably.


2. Create a Story for Your Product 
Case Study: Tiffany & Co
Ask yourself what do you deliver to your customer in terms of value. Go beyond the physical appearance of your product. For example, I’d believe every woman wants to receive Tiffany Blue Box, a well-crafted Tiffany Story by Tiffany & Co.

“Crowned with a white ribbon, the Tiffany Blue Box is an international symbol of style and sophistication.” – Tiffany & Co.


3. Determine Your Company or Product’s Personality
Case Study: Senheng Electric
To achieve this, you have to think like a product psychologist, simply asking yourself “Who are you?” Senheng Electric is best to illustrate this scenario. In electrical and electronic retail industry, Senheng is so cool, they provide an exceptional retail innovations unlike many other traditional stores with incredible shopping experience through its meaningful loyalty programs such as Plus One Card and Plus One Lady Card.



4 comments:

Luxe Coach Purses said...

http://www.burberryfactorys.com/
http://www.shophandbagsonline.com/
http://www.official-coachoutlet.com/
http://www.barbour-factory.com/
http://www.burberry-outlet2014.com/
http://www.gucci-factory.com/
http://www.marcjacobsonsale.com/
http://www.mcmworldwide.ca/
http://www.guccishoes-uk.com/
http://www.kate-spades.com/
http://www.louisvuittonas.com/
http://www.lv-guccishoesfactory.com/
http://www.official-mkoutlets.com/
http://www.official-pradaoutlet.com/
http://www.michael-korsusa.net/
http://www.north-facesoutlet.com/
http://www.moncler-clearance.com/
http://www.north-faceclearance.com/
http://www.clothes-mall.com/
http://www.polo-outlets.com/
http://www.ralphlauren.so/
http://www.ralphlaurentshirts.com/
http://www.ferragamos.in.net/
http://www.longchampsoutlet.com/
http://www.abercrombiee.com/
http://www.barbour-jacketsoutlet.com/
http://www.michael--korsonline.com/
http://www.thenorthface.so/
http://www.cheapuggsbootsr.com/
http://www.beatsbydreoutlet.net/
http://www.tommyhilfiger.in.net/
http://www.ralphslauren.co.uk/
http://www.michaelkors.so/
http://www.oakleyssunglassoutlet.com/
http://www.warm-boots.com/
http://www.tory-burches.com/
http://www.woolrich-clearance.com/
http://www.tommy-hilfigeroutlet.com/
http://www.official-northfaceoutlet.com/
http://www.nike-jordanshoes.com/
http://www.monsterbeatsbydres.net/
http://www.canada-gooser.com/
http://www.bestcustomsonline.com/
http://coach.mischristmas.com/
http://www.coach-blackfriday2014.com/
http://www.coachccoachoutlet.com/
http://www.coach-clearance.com/
http://www.coach-factories.net/
http://www.coach-factorysoutlet.com/
http://www.coachlosangeles.com/
http://www.coachoutletstates.com/
http://www.coach-pursesoutlets.com/
http://www.hermes-outletonline.com/
http://www.misblackfriday.com/
http://www.mischristmas.com/
http://www.mmoncler-outlet.com/
http://www.newoutletonlinemall.com/
http://www.ralphlaurenepolo.com/
http://www.zxcoachoutlet.com/
http://www.misblackfriday.com/uggsale.html
http://www.mischristmas.com/uggboots.html
http://www.newoutletonlinemall.com/coachoutlet.html
http://www.zxcoachoutlet.com/coachoutletonline.html
http://michaelkorsoutlet.mischristmas.com/
http://mcmbackpack.mischristmas.com/
http://monsterbeats.mischristmas.com/
http://northfaceoutlet.mischristmas.com/
http://mk.misblackfriday.com/
http://coachoutlet.misblackfriday.com/
http://coachfactory.misblackfriday.com/
http://uggaustralia.misblackfriday.com/
http://coachpurses.misblackfriday.com/
http://coachusa.misblackfriday.com/
http://coach.misblackfriday.com/
http://michaelkorss.misblackfriday.com/
http://michaelkors.misblackfriday.com/
http://airmax.misblackfriday.com/
http://michael-kors.misblackfriday.com/
https://twitter.com/CoachOutlet2014
https://www.facebook.com/coachoutletstoreonline
https://www.facebook.com/ralphlaurenoutletonline

Meiqing Xu said...

ZHUO20160815
ralph lauren outlet
oakley vault
dolce and gabbana outlet
canada goose outlet
ray ban sunglasses
nike free flyknit
designer handbags outlet
ralph lauren
michael kors outlet
cheap jordans
nike air max 90
ralph lauren outlet
polo ralph lauren
oakley sunglasses
chi flat iron
nike free flyknit 4.0
hermes belt
timberland boots
cheap jordan shoes
toms outlet store
cheap nba jerseys
louis vuitton factory
michael kors handbags
ugg sale
kd 9 shoes
michael kors outlet clearance
coach outlet
vans outlet
christian louboutin
buy red bottoms
cheap jordans
oakley sunglasses
armani jeans
as

琐事 said...

nike huarache trainers
ed hardy outlet
pandora charms
michael kors handbags sale
tiffany and co outlet
lebron shoes
longchamp le pliage
skechers outlet
lebron james shoes
abercrombie and fitch

chenmeinv0 said...

ugg boots
ralph lauren outlet
coach factory outlet
adidas outlet
denver broncos jerseys
snapbacks wholesale
steelers jerseys
ralph lauren polo
ray ban sunglasses
canada goose sale
20175.22chenjinyan

Related Posts Plugin for WordPress, Blogger...