
Content marketing programs can fail due to a lack of a well-defined mission and goal or even a poor understanding of how the brand’s engage with customers through different mediums. Studies revealed that half of brands today have a defined content marketing strategy in place, but only less than 1/3 of marketers consider themselves effective at creating content.
Whether you’re getting yourself
into a publishing mindset or you’re refining your current content marketing
approach, here are five significant ways to improve the your content marketing results.
1. Define Your Mission
Your brand should be closely tied to your content marketing mission.
It’s highly recommended that building an action-oriented mission after
identifying the value of your brand will provide to your customers, and how your
content will help them to understand. Marketing experts suggest that a
mission-driven content strategy “educates, sparks discussions, and makes an
impact on its audience.” The latter allows your brand to stand out from crowd.
2. Set Your Goal
Behind every great content brand is at least one individual
who isn’t afraid to delve deep into metrics and make decisions accordingly.
Your strategy should include goals or measurable KPIs, otherwise you’ll not be
able to make content marketing work. The best metrics-driven content marketing
programs will include diverse goals which range from social shares to SEO improvements.
3. Create a Shareable Content
3. Create a Shareable Content
The most effective content marketing is highly
shareable, allowing your brand to organically gain great exposure from social
media. Buzzfeed founder Jonah Peretti recommends spending 50% of your time
considering content promotion and distribution when conceptualizing content. As
a rule of thumb, highly shareable content is often visual (but not text-only
content), has emotional appeal and is contextually relevant by being mapped to
current events or recent announcements.
2 comments:
cheap nfl jerseys
dansko
ed hardy clothing
coach factory outlet
longchamp sale
coach outlet online
michael kors outlet store
christian louboutin shoes
ralph lauren outlet online
pandora charms sale clearance
20170517yuanyuan
20170925 junda
michael kors outlet clearance
moncler sale
ugg outlet
ralph lauren outlet
kobe shoes
coach factory outlet
tory burch outlet online
michael kors handbags
coach outlet store online
canada goose coats
Post a Comment