
Tips #1 : Be Short and Simple
A great tagline or slogan should say a lot by a little. At
GE Consult for instance, our tagline in company profile is “Expert in Marketing
Consulting, Branding & Business Writing”, and our marketing materials
stress on “We Help SME Fly”. Yes, they speak a ton with fewer words to the
audience. Think about a powerful one.
Tips #2 : Be Scenario Driven
The more focused tagline will likely capture more eyeballs,
and ultimately trigger readers’ decision on your offerings. At GE Consult, our
tagline in business plan service is “Small Business, Big Ideas” that speaks a
specific scenario on a particular service. Again, the more focus it is, the
more audience will likely think about your product or service that goes beyond customer
expectations.
Tips #3 : Be Functional on Your Offering
It is undoubtedly the best taglines or slogans
are those the simplest, straight-forward and functional. At GE Consult, for
instance, our company profile tagline says “Providing Powerful Company Profiles
to SME Clients in Malaysia and the rest of Asia”. Ask yourself if your tagline
explains your product or service does highlight the “recipe” to potential
customers, providing them what they “need” instead of mere “want”, in a way
making your business stands out from the competition.
***
About GE Consult
***
About GE Consult
Founded since 2003, GE Consult has helped
numerous local SMEs/SMIs in developing their company profiles, business plans,
business proposals etc. assisted clients in securing business deals and
contracts. If you are looking for a winning company profile or any professional
services, please do not hesitate to contact us at (+6017) 330 8077 and/or email
rachel@geconsult.org for further service explanation.
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