
Ask yourself if there are genuine
ideas these days? So, when it comes to building your new company’s public
awareness, you need to start strong with a brand.
GE Consult has recently begun its
“brand and build program” for startups, it is where we share our expertise and
experience particularly in retail and service business. In brief, GE Consult
helps startups to do brand naming, logo and slogan creations, shaping their brand
stories and products feasibilities, ultimately crafting an extraordinary
customer-centric brand positioning to begin with. You are welcomed to send in
your enquiry directly to rachel@geconsult.org
Branding is the most important
thing when setting your startup business, ask yourself again why? To put it
crudely, none of us knows your brand existence (I apologize).
For more than a decade involvement
in the Marketing industry, having worked closely with countless of locally and
globally renowned organizations, I observe, summarize and share hereunder the 3
keys (at least) to building your startup branding strategy.
1. Create Your USP
I remember this saying always, as
quoted by Sun Tzu in the Art of War: “If you know the enemy and know yourself,
your victory will not stand in doubt; if you know Heaven and know Earth, you
may make your victory complete.” So in order to make your startup unique and
strong, you will need to research the current market offerings. Ask yourself
what is your unique selling proposition?
2. Define Your Target Customer
It is painful when one intends to
create something to everybody, and you must stop trying to be everything to
everyone. Marketing or branding message is essential here, and you need to
create customer personas by defining your customers’ demographic setting, needs
and wants.
3. Design Your Visual Identity
Your company or brand logo and other visual
elements are extreme important as they represent you. More importantly, your
visual identity should consist more than just logo, but also the unique blend
of colours, fonts and imagery that appear across your marketing collaterals. So
ask yourself if investing in your brand visual identity worth doing now or you
can put on hold until further notice? Think twice!
***
About GE Consult
Founded since 2003, GE Consult has helped numerous local SMEs/SMIs in developing their company profiles, business plans, business proposals etc. assisted clients in securing business deals and contracts. If you are looking for a winning company profile or any professional services, please do not hesitate to contact us at (+6017) 330 8077 and/or email rachel@geconsult.org for further service explanation.
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