by Jess Lee

To outstand in a crowd, SME needs to face it inevitably, it
is a MUST!
This article provides five practical tips, helping SMEs to
create their very own clickable content idea.
1. Style Your Own Identity
Let’s be yourself! Your identity is actually an imaginary
representation of your customers, in other words, it is how your customers
perceive who you are. Having said that, you company identity is not only the
fundamental of your marketing strategy, but also the entire business functions
within your company as a whole.
Therefore, tailoring content around your company identity
will help defining your company position and build loyal customer base.
2. Quality Content, not Quantity
This has been actually a frequently-asked question, “Writing
tons of simple articles?” or “Writing extraordinary articles?” No doubt, writing content is really a
time-consuming thing, it is not quantity matter, but quality that makes your
company looks differently. The bottom line is every content you created brings
value to your readers, show your readers you are the industry expert!
3. Content Marketing is Marathon, not Sprint Run
Some business owners think that content marketing is an instant online tactic to create hype, improving search ranking for short period of time. But, a strong content marketing is actually a smart and long term investment. More importantly, it last forever! That said, such content piece will be available for as long as you grant it—so that other readers and new customers will benefit for a long time. In contrast, unlike a TV commercial ad that will be left after the marketing campaign is over.
Some business owners think that content marketing is an instant online tactic to create hype, improving search ranking for short period of time. But, a strong content marketing is actually a smart and long term investment. More importantly, it last forever! That said, such content piece will be available for as long as you grant it—so that other readers and new customers will benefit for a long time. In contrast, unlike a TV commercial ad that will be left after the marketing campaign is over.
***
About GE Consult
Founded since 2003, GE Consult has helped numerous local SMEs/SMIs in developing their company profiles, business plans, business proposals etc. assisted clients in securing business deals and contracts. If you are looking for a winning company profile or any professional services, please do not hesitate to contact us at (+6017) 330 8077 and/or email rachel@geconsult.org for further service explanation.
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