
Frankly,
a franchisee’s success lies greatly on its franchisor, not only the extraordinary
product or franchise plan, but also the support a franchisee should expect from
its franchisor. At GE Consult, from our real life working experience with some locally
and globally renowned franchisors and licensors, I share here some fundamentals
that a good franchisor should provide.
Training Support
Before commencing your own franchise business, the
franchisor should provide a comprehensive training support to you, such
training should cover overall aspect of the business. In brief, it should
include the operational work flow to follow, methods on running the business,
systems to keep good employees, guidance on how to obtain and retain your
customers.
Location Selection Support
Location, location, location! It is great for the franchise
to be situated at great locations to have better chance to succeed. Here, the
franchisor should work closely with its franchisee in selecting the best
property that suits suitably the franchisee. Further, the franchisor should
provide guidance in regards to leasing and fit out requirements particularly in
the shopping malls.
Advertising & Promotion Support
A franchisee should receive great support in
terms of marketing plan for your franchise, from the opening of your store. As
there is certain extent of investment from a franchisee to the franchisor, so
the franchisor may also supply to you with great marketing materials such as
posters, brochures, banners and so on.
***
***
About GE Consult
Founded since 2003, GE Consult has helped numerous local SMEs/SMIs in developing their company profiles, business plans, business proposals etc. assisted clients in securing business deals and contracts. If you are looking for a winning company profile or any professional services, please do not hesitate to contact us at (+6017) 330 8077 and/or email rachel@geconsult.org for further service explanation.
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