
Building a great brand may sound a little tiring, but it's actually a quite straightforward thing. If you're running a business and have a brand, let's get some time to think about how you expect your products are positioned in the minds of your customers.
Here are three must-have branding tips for your attention as well as implementation.
1. Forming a Superb Brand Identity
Look, there are so-many brands
out there. What branding tactic would you consider then? Let’s take off by focusing
on the brand logo, image and its slogan you’re trying to tell to the public.
Your story is extreme important, as you’ll notice that most successful brands
share something in common, their logos are simple-but-attractive, memorable and
more importantly, they are telling great stories. For instance, the Accenture’s
ad below is a great example to illustrate.
2. Be a Niche Player
Thinking about creating a product
for everybody will simply make you sweat; in contrast, there is opportunity of
success if you’re considering serving the niche markets. Such niche strategy
not only provides SME or start-ups with opportunities to launch a product or
service successfully, but also can help them tap into a larger market, quietly.
There are actually many marketers implement this when launching a product
simply because it helps them to stay focus on a targeted group of customers who
would likely to purchase the product.
3. Use Social Media to Outreach
Does your brand belong to part of
the social media conversation? Please rethink if you’re not. Social media’s huge
data is extreme important today, and Facebook is a place where a SME or
start-ups shouldn’t miss although I personally see that teen demographic in
some regions leave Facebook for other social networks (correct me if wrong) such
as Google+, Twitter, Instagram etc. mainly due to their added features recently,
and have captured teens’ attention.
In general, Facebook ad remains as
one of the most powerful lead generating platforms for SME nowadays. Dozens of
effective ad targeting methods like Sponsored Stories, Promoted Posts etc.
based on your preferred demographic and settings.
***
About GE Consult
Founded since 2003, GE Consult has helped
numerous local SMEs/SMIs in developing their company profiles, business plans,
business proposals etc. assisted clients in securing business deals and
contracts. If you are looking for a winning company profile or any professional
services, please do not hesitate to contact us at (+6017) 330 8077 and/or email
rachel@geconsult.org for further service explanation.
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